We work with leaders at every stage of a product’s life, from testing a new idea and finding product-market fit to scaling a successful business or rethinking an established one. Our advice combines hands-on product experience with a practical view of emerging technology and changing markets.

Brad Bender founded A–Z Consulting to help organizations make sharper decisions about product strategy, growth, and emerging technology. He draws on more than 25 years of experience at Google and DoubleClick, including founding the Google Display Network and building it into a multibillion-dollar business. He later led Google’s News and Search Ecosystems teams, whose products serve billions of people worldwide. Today, Brad advises and invests in companies across technology, media, entertainment, and services.